The Essential Ecommerce Features are;
Content management capabilities.
Promotion and discount code tools.
An easy-to-use checkout.
Search engine optimized code and layout.
Reporting tools and custom report features.
An integrated blog or articles section.
Email marketing features or integration.
Ubiquity. internet/web tech is available everywhere.
Global reach. tech reaches across national boundaries which makes marketspace potentially billions.
Universal Standards.
Richness.
Interactivity.
Information density.
Personalization/Customization.
Social Technology.

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